BACHELOR OF BUSINESS ADMINISTRATION

The purpose of the Bachelor of Business Administration program is to prepare students for career opportunities across virtually any industry. This program is designed to provide students with a broad knowledge in a variety of core business subjects, giving them a holistic perspective of how each area contributes to overall success. Students will acquire essential skill sets employers are seeking, such as business strategy, management and operations, marketing, IT management, sports management, paralegal and real estate management.

 

  • By the time a student graduates from this program, he/she will be able to:

  • Apply managerial decision making through utilizing best practices in business.

  • Interpret business concepts, principles, and financial strategies.

  • Examine the effects of globalization on their work environment.

  • Analyze financial statements.

Five Concentrations

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Hospitality and Tourism Concentration (16 credits hours)

HSTM4211 Introduction to Hospitality and Tourism 4

HSTM4235 Accounting for Hospitality and Tourism 4

HSTM4250 Facilities Management and Design in Hospitality and Tourism 4

HSTM4240 Legal Aspects for Hospitality and Tourism 4

HSTM4255 Resort Management and Operations 4

HSTM4260 Marketing for Hospitality and Tourism 4

Marketing Concentration (16 credits hours)

 

MKTG 4211 Internet Marketing Principles 4

MKTG 4215 Consumer Behavior 4

MKTG 4221 Marketing Research 4

MKTG 4225 Advertising 4

MKTG 4230 Strategic Marketing 4

MKTG 4235 Direct Marketing 4

Information Technology Concentration (16 credits hours)

 

IFTG4211 Information security Assurance: Principles and Practices 4
IFTG4213 Fundamentals of Data Communications 4
IFTG4221 Programming for Data Processing 4
IFTG4223 Computer System Development and Design 4
IFTG4231 Information Systems Security 4
IFTG4233 Network Administration 4
IFTG4235 Advanced Database Management Systems 4
 

Legal Study Concentration (16 credits hours)

 

LEST4211 Laws and Legal System 4
LEST4213 Contract Law Practice 4
LEST4221 Legal Ethics 4
LEST4223 Computers and the Law 4
LEST4231 Paralegal Procedure 4
LEST4233 Real Estate Laws and Rules Pre-Licensure (75 hours) 5

Sport Management Concentration (16 credits hours)

 

SPMG4211 Introduction to Sport Management 4
SPMG4213 Sport Business 4
SPMG4221Sport Marketing 4
SPMG4223 Sport, Society, and Ethics 4
SPMG4231 Sales within Sport 4
SPMG4233 Brand Management 4
SPMG4235 Sport Facilities Management 4

Faculty

SEUNGWOO LEE, MBA

MBA, Mercer University
MS, Georgia Institute of Technology
BS, Mercer Uniersity
BS, Chung-Ang University

ALEX CAMACHO, M DIV

M Div, Golden Gate Baptist Theological Seminary
BA, Moody Bible Institute

YOUNG J KIM, D MIN

MBA, Mercer University
MS, Georgia Institute of Technology
BS, Mercer Uniersity
BS, Chung-Ang University

ALAN BOYER, MA

MA, Kansas State University
BA, Kansas State University